Introducing Rails

Meet Jeff Abrams - the owner of our exciting new brand at Will & Ward. 

Jeff Abrams started Rails back in 2008 without any background in fashion and has soon become the global lifestyle brand it is known for today.

“I envisioned a brand that blended the refined global aesthetic I found abroad with the innate effortlessness of the Southern California lifestyle.”

Rails is an LA based international fashion brand and we love their designs here at W&W because of their mix between style and comfort with trends reflected in the cool Californian fashion. We chose the range based on the timeless, classic and season-less styles that you can carry through with you all year round. 

Have a browse at our new collection, we hope you love it as much as we do!